Droprr is the first home delivery app in Jagdalpur which includes Grocery, Meat, Chicken & Fish, Pharmacy Delivery, Fresh Vegetables and Fruits, Pets Foods and Accessories, Gifts and Lifestyles, Dairy Products.
Happy Planet is a popular food and beverage brand known for its natural ingredients and passion for the environment. They like to keep their website and its content simple, but they had recognized a need to improve their digital strategy and content marketing.
This web design project was driven by content strategy: creating an engaging product catalogue site, and deepening their existing content for both search and user experience. We wanted to provide more opportunities for visitors to get to know Happy Planet, with more content around sustainability, environment, and community involvement. The update also included creating unique experiences for customers in the US and Canada (in both English and French) — different homepages, and different products.
The new Happy Planet website design included a slight brand reposition. The logo, colours, and typography would remain the same, but the overall style needed to be updated to match their fresh new product packaging. The objective was to keep the website simple to stay true to their passion for simple ingredients, while adding vibrant splashes of colour, more illustrations, and more photography.
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